Intensively and controversially, Kurt Kaiser has devoted himself to communication & branding for over 20 years.
He founded brandKaiser in 2012, developed the brandKaiser Method and has facilitated numerous branding, communication and marketing projects for customers in a wide variety of sectors. He earned his master’s at Danube University Krems, his master’s thesis “Boost Branding” focusing on the effective development of brands and branding systems.
After a successful professional career with Canon (sales & marketing), the PWS advertising agency (concepting, customer consultation), as editor-in-chief & manager of the magazine “extra” and the founder of the adventure & travel festival “El mundo”, he assumed control of the Volksbank brand.
His responsibilities for the Volksbank Group from 2000 to 2011 included V.P. for Volksbank Marketing (national) and Head of Marketing & Communications (international).
By marketing the Austrian national ski-jumping team as “Super Eagles”, he was able to give the once tame brand a clear profile and, in collaboration with the Demner Agency, Merlicek & Bergmann (“Mit V wie Flügel”), was the recipient of several prizes, including the EFFI in gold and bronze as well as the Recommender Award in Gold (five times in succession).
From 2014 to 2016 Kurt Kaiser took over the responsibility for the Team Management of Red Bull Air Race World Champion Hannes Arch whose life ended 2016 in a tragical fatal accidend. Together with his friend and partner Hannes Arch he created and realized numerous spectacular projects for partners such as Red Bull, KTM, Breitling, Yodobashi, X-BIONIC, x-bionic sphere, Vredestein, AKG, Dachstein and many more.